I help companies build predictable digital growth engines.
Growth & Marketing Leader with 16+ years scaling D2C, SaaS, Tech, Healthcare and Consumer brands through performance marketing, CRM, automation, analytics, CRO and GTM strategy.
- IIT Delhi MBA
- 250+ Clients
- 15+ Countries
- 3 Brands scaled ₹200 Cr+
- Fractional CMO
Worked with founders & teams at
A growth operator who owns the full funnel.
Growth systems for 250+ brands globally
From bootstrapped D2C to VC-backed SaaS — repeatable acquisition & retention engines.
Sustainable ROAS & CAC efficiency
Unit-economics-first growth, not vanity spend. Built to compound, not to spike.
Performance + CRM + Analytics, unified
One operator owning the full funnel — acquisition, lifecycle, attribution, automation.
Cross-industry depth
D2C, SaaS, Retail, Healthcare, BFSI and Tech — patterns that transfer, playbooks that don't.
Built & led cross-functional teams
Marketing, analytics, design and engineering — aligned around a single growth P&L.
Strategy + hands-on execution
I write the deck and ship the campaign. Founders get a partner, not a layer of process.
“Most companies don't fail because of poor marketing channels. They fail because acquisition, retention, analytics, automation and product positioning are disconnected.”— Vivek Kumar
16 years across three chapters.
- Now
Fractional CMO & Growth Lead
Startups & growth-stage companies · India · US · Middle East
- Own growth strategy, funnel optimization, retention, performance, automation and analytics
- Helped multiple bootstrapped brands cross ₹200 Cr annual revenue
- Built scalable acquisition and retention systems for VC-backed and founder-led teams
- Founder
Propell Action & Propel Theory
Growth consulting & execution · 250+ clients · 15+ countries
- Built consulting and growth execution firms serving 250+ companies
- Led teams across marketing, analytics, design and technology
- Worked with brands across 15+ countries and multiple industries
- Foundation
TCS — CRM Product Team
Strong technical + analytical foundation · MBA from IIT Delhi
- Product and CRM systems background that shapes how I think about MarTech today
- MBA from IIT Delhi — strategy backed by engineering rigour
The growth stack, owned end to end.
I combine data, creativity, systems thinking and execution to build scalable growth.
Outcomes, not activity.
Selected results across D2C, SaaS, Healthcare and Consumer brands.
Sustained for a fashion D2C startup through creative-led performance and lifecycle.
Across healthy-food brands via CRO, paid media restructuring and CRM flows.
From funnel restructuring and end-to-end marketing automation deployments.
Helped three bootstrapped brands cross the ₹200 Cr annual revenue threshold.
Growth and digital workshops delivered for IIT Delhi, HSBC, Vodafone and more.
Multi-market growth execution across India, US, Middle East and beyond.
Founders who treat marketing as a business function.
I work best with founders and leadership teams who see marketing as a growth function — not just a communication layer.
VC-backed startups
Hit the next milestone with a growth engine investors can underwrite.
D2C brands
Compound CAC and CLTV through performance + lifecycle working as one system.
SaaS companies
PLG, sales-assist, or hybrid — built around activation, expansion and payback.
Consumer internet
Scale paid + organic acquisition with retention systems that hold.
Growth-stage companies
Move from founder-led growth to a repeatable, team-owned operating model.
Digital-first acquisition
Stand up MarTech, analytics and attribution that actually answer questions.
Trusted by teams to teach what works.
Visiting faculty and trainer for institutions and enterprises — translating frontline growth experience into operating playbooks.
How I operate.
I operate at the intersection of strategy, systems, analytics and execution.
Diagnose growth bottlenecks
Funnel, channels, retention, MarTech — find the real constraint.
Fix funnel leaks
Conversion, onboarding, monetization. Stop spending into a broken pipe.
Build acquisition systems
Performance media, SEO and partnerships engineered for unit economics.
Improve retention & automation
Lifecycle, CRM and CDP flows that lift CLTV without more headcount.
Build scalable growth ops
Team, rituals, dashboards and experiments that compound weekly.
Align marketing with business
Tie every growth lever to revenue, margin and payback — not vanity.
Operator-grade trust.
“Vivek operates like a co-founder. He doesn't just plan growth — he ships it.”
“Rare blend of strategy, MarTech depth and execution. Our CAC payback halved in 6 months.”
“He rebuilt our funnel, CRM and attribution. We finally trust our growth numbers.”
Looking for a growth leader who can actually build revenue systems?
Whether you need a full-time Growth Head, Marketing Leader, or Fractional CMO — let's discuss how I can help accelerate your business growth.